Practical Publishing International is a privately owned international media group specialising in magazines and websites for consumers passionate about their hobbies.
Founded in 2001 the company has evolved from publishing one craft magazine with a handful of staff, to having offices in Manchester (UK) and Brisbane (AUS) and employing more than 60 staff. The company publishes over 15 regular-frequency specialist titles, numerous special editions, several websites and apps.
Practical holds market-leading positions within several craft sectors internationally. It has comprehensive global distribution of its key brands and distributes over 3 million magazines and books a year. It is also the UK’s only specialist Publisher to produce and directly distribute titles specifically for the independent craft retail channel.
The company is acknowledged for its innovative promotions and has direct manufacturing relationships with factories producing craft products in Asia, ensuring a continuous supply of market-leading added value gifts for its readers.
It is our unique approach to consumer specialist publishing and our ability to build effective partnerships that has seen Practical Publishing International Ltd’s turnover and profitability treble in the last four years in the worst economic climate in recent history. We employ staff that are engaged with our audiences and are genuinely passionate about the subject matter. Our success is ultimately down to our passion.
Building mutually beneficial partnerships with like-minded businesses to share our research and continuously improve the customer experience is key to our evolution. We are always looking to develop new partners to succeed together.