Practical Publishing International Ltd was founded in 2001. It acquired its first craft publication, Scrapbook Magazine, in 2004 and later that year launched Simply Cards and Papercraft, which is now the UK’s top-selling papercraft title.
The company's range of craft magazines and books is available in the UK in all the leading supermarkets, WHSmith, Hobbycraft and numerous newsagents and specialist craft stores. They are also available around the world through selected bookshops, news agencies and craft stores, and directly from us through our online shop Moremags.com
The company’s turnover and headcount has doubled in the last three years, defying the downward trend in the wider publishing industry. During this time Practical has expanded from its original heartland of papercraft magazines – where it is the clear market leader – into growing craft subsectors such as knitting and sewing.
The common theme across all of Practical’s magazines is to provide the most inspiring projects, the most accessible step-by-step guides, and the best free gifts in the marketplace. Take a look at Practical Publishing’s UK magazine portfolio.
Practical also has a range of consumer craft websites, offering inspiring projects, news and special offers to keen hobbyists.
An Australian sister company, Practical Publishing International Pty, was formed in 2006 and published its first magazine, Australian Simply Cards, in that year. It now publishes seven craft titles – four papercraft titles along with quilting, embroidery and textile titles. The company is based in Brisbane and the MD is Robin Wilkinson, who originally set up the UK company and remains its Chairman. Take a look at the Practical Publishing Australia magazine portfolio or find out more about Practical Publishing Australia.