Passionate about providing creative people with the very best products and ideas

Our brands

Market-leading craft magazines, fast-growing ecommerce sites and much-loved craft products
Simply Cards & Papercraft

The UK’s best-selling papercraft magazine, Simply Cards & Papercraft shows you how to create stylish and beautiful cards for every occasion.

Papercraft Essentials

Papercraft Essentials magazine places an emphasis on cute and traditional styles, combining quick makes with more in-depth projects for intermediate and advanced crafters.

Die-Cutting Essentials

Die-cutting Essentials magazine is full of creative ways to use your papercraft dies and embossing folders. Each issue comes with an exclusive papercraft cutting die.

Creative Stamping

Creative Stamping magazine is packed with inspiring ideas and step-by-step technique guides. Each issue comes with a fabulous exclusive A4 sheet of themed stamps.

Crochet Now

Crochet Now is the fastest-growing UK crochet magazine.
Winner of Specialist Interest Title of the Year 2018 in the prestigious ACE Newspaper & Magazine Awards.

Knit Now

Knit Now magazine is all about quick, simple, stylish designs that knitters love to make. Each issue is packed full of fresh ideas and inspiration, with over 20 fabulous patterns to knit.

Quilt Now

If you adore quilting and patchwork and love contemporary fabric, Quilt Now magazine is for you. It’s full of beautiful quilting projects and patchwork techniques from leading experts worldwide.

Love Sewing

Love Sewing magazine is packed with projects, ideas and inspiration to get you making, mending and creating beautiful things for your home, your family, friends and for yourself — from simple home décor projects to dressmaking and quilting makes.

Your Crochet & Knitting

Your Crochet & Knitting is a brand-new magazine that’s packed full of yarn inspiration. Every issue includes yarn in six gorgeous co-ordinating colours, plus a crochet hook and pair of knitting needles.

Simply Lettering

Simply Lettering is the UK’s brand-new guide to modern calligraphy. Every issue is packed with tips, interviews, projects and inspiration to help you learn hand lettering, and comes with exclusive pens and practice sheets to get you started.

Crochet Society

A luxury monthly box full of exclusive crochet goodies curated by Sarah-Jayne of Bella Coco Crochet.


MoreMags is the online store from which you can buy the latest issues, back issues and subscriptions for all of Practical Publishing’s magazines.


CraftStash is the leading UK online papercraft store. It sells all the latest releases, from all your favourite brands, at guaranteed low prices — all backed by award-winning customer service.

Simple Sew

Simple Sew designs and manufactures stylish, contemporary sewing patterns.

About Us

The Practical Publishing group in a nutshell
The UK's fastest growing craft company

Practical Publishing International is a privately owned international media group specialising in craft magazines, websites and products.

The magazine publishing business was founded in 2001, and has evolved from publishing one craft magazine with a handful of staff, to producing nearly a dozen market-leading titles and holding market-leading positions within several craft sectors internationally. It has comprehensive global distribution of its key brands and distributes over 3 million magazines and books a year.

The group also operates two thriving ecommerce sites, has its own dedicated warehouse facility and photography and video studio, and designs, manufactures and retails a wide range of craft products.

The group has developed an enviable reputation for its innovative promotions, and has direct manufacturing relationships with factories producing craft products in Asia, ensuring a continuous supply of market-leading craft products.

  • 350,000

    Crafters reached worldwide per month

  • 13

    Leading craft magazine and ecommerce brands


How working with Practical Publishing could benefit your business

Meet the Team

Robin Wilkinson
Robin Wilkinson
Robin founded Practical Publishing International Ltd in 2001 and is Chairman and Group Chief Executive Officer. He has 35 years of media experience with leading UK media companies.
Danny Bowler
Danny Bowler
Managing Director
Danny has been Managing Director of Practical Publishing since 2008 and is responsible for driving its growth and development.
Dave Cusick
Dave Cusick
Strategy & Insights Director
Over 20 years in the industry, Dave has worn a variety of hats including Editorial Director, Operations Director, Publishing Directory and now Strategy & Insights director. He is the group’s technical, database and analytical lead, and also oversees magazine distribution.
Chris Dunbar
Chris Dunbar
Finance Director
Chris is responsible for the finance, operations and purchasing functions of the company. Since joining the business in 2013 he has played a key role in improving purchasing, international expansion, financial management and ultimately profitability growth.
Ruth Walker
Ruth Walker
Head of Publishing
Ruth is responsible for the growth and profitability of the magazine portfolio, and also oversees the company’s advertising and business development functions.
Carol Jones
Carol Jones
Head of Product Development
Carol combines her commercial experience in various sectors with her lifetime love of crafting to ensure the company’s co-brand products, own-brand products and covermounted gifts are the best in market.
Nicola Fitzmaurice
Nicola Fitzmaurice
Head of eCommerce
Nicola leads our ecommerce and digital marketing teams, with a focus on driving the expansion of CraftStash, the UK’s fastest growing papercraft online store. Her drive and enthusiasm for product, marketing and all things commercial comes from her experience of working with both start-ups and retail giants such as The Hut Group.
Gavin Burrell
Gavin Burrell
Publisher – Papercraft & New Products
Gavin runs the papercraft magazine portfolio and oversees the company’s new magazine launches. He uses his 18 years of experience in magazine publishing to ensure Practical Publishing understands and serves every aspect of its readers’ needs.
Kay Dodds
Kay Dodds
Group Marketing Manager
Kay is chief listener, market grower and beginner sewer. She uses her marketing skills to support the team in bringing delight to our customers by creating the very best brands and ideas while spreading our story to grow our customer and craft following across the globe.
Lucy Pedder
Lucy Pedder
Group Buying and Licensing Controller
Lucy is highly experienced in international sourcing and purchasing, as well as fostering relationships with licensing partners. Her role is to oversee the sourcing and delivery of every aspect of product – including our market-leading magazines, covermounts, and our innovative own brands for CraftStash.
Karen Battrick
Karen Battrick
HR Manager
Karen is responsible for all aspects of HR to help retain a positive, motivated workforce.
Dan Tutton
Dan Tutton
Subscriptions Manager
Dan has over 14 years subscription marketing and customer service experience ensuring Practical Publishing delivers the best offers and service to customers.
Chris Cooke
Chris Cooke
Group Business Development Manager
Brief biography to come
Jennifer Lamb
Jennifer Lamb
Head of Design, Photography & Video
Jennifer is responsible for making sure everything we produce looks as good as possible.

Think you've got what it takes to join the team?

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